Mairit reviews AI-drafted campaigns, customer responses, and external comms before they go live. Brand and support leads first. Specialists when stakes are high. Claims substantiated. Sends signed off. Without putting a brand cop on every word your team writes.
Big campaigns still get reviewed. The dozens of customer-facing AI replies, the social posts, the micro-campaigns. Those don't. Jasper writes the launch email. Intercom Fin replies to the customer. ChatGPT drafts the press release. You find out at the retro.
"Revolutionary." "Game-changing." "Seamless." "Unleash." The AI doesn't know your style guide calls these out. Your brand lead does. The brand lead isn't reviewing every send.
FTC truth-in-advertising. UK ASA. Plus the most expensive regulator of all: your customers, who screenshot anything that feels off.
Each one routes to the senior who owns the brand or the audience. Each one ships with an audit trail you can stand behind.
Launch emails, landing pages, ad creative, social. Every AI-drafted campaign routes to a senior brand reviewer for a 15-minute structured check before send.
The refunds, cancellations, and complaints that need a human touch. Senior CSM review in under 10 minutes. Slower than AI alone, but only on the responses where slow is the right answer.
Investor updates, press releases, regulatory disclosures, crisis comms. Routed to your Head of Comms first, with legal and finance escalation when content demands it. Every claim verified before publish.
No. The senior brand reviewer is a peer, not a brand cop. Reviews happen before publish, in the agent your marketer is already drafting in. The rubric is fast (10 to 15 minutes) and structured. Your marketer sees exactly what was flagged and why. Mistakes get caught quietly, before they go public, instead of in a Slack post-mortem after a screenshot lands. Most marketers tell us they prefer it. The senior catches the thing they were already worried about.
Claude, ChatGPT, Jasper, Intercom Fin, Zendesk. Works inside the platforms your team already uses. Senior reviewers act as peer mentors, not brand cops. A 15-minute structured check that catches the misfire and leaves your marketers' tone alone.
Brand, claims, and tone expertise tracked at the directory level. The right reviewer, no Slack ping.
Reviewer identity, claim substantiation, and timestamp captured for every send. Audit-ready export by audience.
20-minute walkthrough. Bring a recent AI-drafted email or post. We'll show you what the brand review would have caught.